Don’t trash

colorado

Colorado is worth protecting.

A Statewide

Litter Prevention Campaign

Don’t Trash Colorado is Keep Colorado Beautiful’s bold, statewide litter prevention campaign focused on protecting our highways, waterways, public lands, and neighborhoods.

Our Commitment:

Reduce roadside litter and illegal dumping across Colorado through education, visibility, partnerships, and accountability.

Primary focus

Motorist litter and unsecured loads, which are leading contributors to roadside debris.

Geographic Scope

Statewide across all 64 counties.communities.

Audience

Residents, motorists, businesses, contractors, students, visitors, and outdoor recreation users.

Your Questions, Answered

  • The program tracks:

    • Volunteer participation
    • Pounds of litter removed
    • Hotspot reduction trends
    • Partner engagement
    • Public awareness reach

    Data informs prevention strategies and resource allocation statewide.

  • Individuals
    • Take the pledge
    • Secure your load
    • Volunteer at a cleanup
    • Share the message

    Businesses
    • Become a sponsor
    • Host a cleanup
    • Activate employees
    • Display campaign materials

    Schools and Communities
    • Request an education toolkit
    • Organize a student cleanup
    • Partner on local activation

  • Create a statewide culture where littering is unacceptable, pride is visible, and every community feels responsible for protecting Colorado.

    Don’t Trash Colorado is a movement.
    And it belongs to everyone.

How

the Program

Works

1. Motorist Education and Awareness

Motorists are a primary source of roadside litter.

We provide:

• Secure Your Load education
• Digital and social media campaigns
• Public service announcements
• Educational toolkits for driver education programs
• Clear messaging about litter laws and fines

The goal is simple:
Make littering socially unacceptable and securing your load automatic.

2. Visible Cleanup Activation

Clean environments reinforce pride.

We organize and support:

• Statewide cleanup days
• Highway and corridor cleanups
• Community cleanup toolkits
• Data collection on litter hotspots
• Volunteer mobilization campaigns

Each cleanup is both restoration and reinforcement of the message.

3. Youth and School Engagement

Culture change begins early.

We provide:

• Classroom resources
• Student ambassador programs
• Poster and media contests
• Youth volunteer opportunities
• Interactive litter prevention education

Students become advocates in their schools and communities.

4. Business and Community Partnerships

Businesses and organizations amplify impact.

Partners can:

• Sponsor corridors or campaigns
• Co brand materials
• Host employee volunteer days
• Display Don’t Trash Colorado signage
• Support statewide messaging

A clean Colorado supports business, tourism, and economic vitality.

5. Enforcement Awareness

Colorado already has litter and unsecured load laws.

Don’t Trash Colorado supports awareness of:

• Littering fines
• Unsecured load violations
• Illegal dumping penalties

The campaign is education first, but accountability matters. Clear expectations protect everyone.